Farmersonly.com jingle
D ating a farmer is no joke. Just ask Jerry Miller, founder of FarmersOnly. But Miller is thrilled when people stumble on his delightfully goofy commercials for the site. These days, he can rattle off the celebrities that have gently poked fun at the site and its advertisements from Ellen Degeneres to Carrie Underwood to Carmelo Anthony. Miller, who works in agricultural marketing, got the idea to start the dating service when he kept meeting lonely farmers through his work.
FarmersOnly.com founder on why rural Americans need their own dating site
Help Us Keep Reporting. Donate to Cleveland Scene. On Jan. Observant Twitter users might have jolted, initially, at the sight of Rovell's offhanded " Cleveland-based. This was a site, after all, launched in as a hub for " farmers and ranchers to meet like-minded people. Those Twitter users might be stunned to learn that the guy who launched FarmersOnly. He's a former marketing executive who was and is deeply troubled by the plight of loneliness and lovelessness in America.
He's a sentimental golf pro who's been happily married for 40 years. He is an unrelenting promoter of his online products and an unrepentant teller of bad jokes. His name is Jerry Miller. We'd contacted FarmersOnly. Nevertheless, FarmersOnly.
The site surpassed , users in and one million in So why, we wondered, given the site's success, would FarmersOnly bother to sponsor the parade? Why associate with the Cleveland Browns? Miller said he was entirely on board with the premise and spirit of the parade. He thought it was an effective way to communicate to the Browns' ownership and front office that fans were concerned. But it wasn't and shouldn't be construed as a "protest," a word that Miller knew from his marketing experience had negative connotations.
If anything, it should be seen as a reminder to players that the true fans were still behind them, percent. Plus, it was for a good cause. That donation will eventually translate to 32, meals for hungry families in Northeast Ohio. And beyond that, the parade sponsorship was a valuable marketing opportunity. While FarmersOnly had received significant media coverage years back, there weren't many fresh angles these days. Its most recent mention was in an episode of Keeping Up With the Kardashians in which Kim and Khloe sign Kourtney up on the site as a joke.
But Miller was eager to promote another site, CurvesConnect. In fact, Miller was pleased to reveal by phone a promotion that he and his marketing team had cooked up in the last hour. The gimmick was, if you could prove that you attended a Browns game in — maybe a photo of your ticket?
But look," Miller said, summing up his thoughts, "we just want to give back to Cleveland and have some fun. On the polar-vortexian day of the parade, Miller could be spotted in a FarmersOnly hoodie. He later said that he wore it over two layers of alpaca, a fabric he swears by in cold weather. Next to a truck looping FarmersOnly commercials on its huge digital display, Miller was passing out promo cards for CurvesConnect. Now real people can be accepted just the way they are," the cards read.
He passed out the cards until his fingers froze, an interval he pegged at "less than 60 seconds" after he made the mistake of taking off his gloves.
Then he hopped into the truck to warm his fingers on the defroster. The wind chill, he swore, had to be 20 below. Outside, two grown men in snowsuits hoisted their anti-Jimmy-Haslam signs aloft and bounced with recognition when they spied the passing truck.
Impromptu and off-key, they belted out the jingle that they both knew by heart: "You don't have to be lonely, at FarmersOnly. To say that FarmersOnly. He used to have an office on Chagrin Boulevard, from which he ran another marketing outfit, but these days he oversees his scattered FarmersOnly employees digitally. Along with its active membership, the company has grown. It wasn't until a few years after the site launched that it started getting serious traction in the press.
But once the media recognized that a niche dating site geared toward country folk made good copy, it became an instant darling both locally and nationally. The Plain Dealer and Newsweek published feature stories on consecutive days, Miller said. A Yahoo news writer as tanned and maned as Fabio flew from L.
It was like the O. Simpson trial," Miller said. Then the print publications. I'm not exaggerating when I say it was almost any magazine that you could possibly name: People, National Enquirer , everything. Money magazines, Playboy! And then — I'm most proud of this — the Old Farmer's Almanac. It was wild. Then I started getting calls from overseas The coverage presaged an overwhelming growth in visitors and members.
Miller said that the Yahoo news story — which was published before Google occupied its current position as search engine monolith and overlord — literally broke their servers. I remember my staff said, 'Hey the story's up! The story Miller told Yahoo about how he started the site is the same story he has told many other print and TV journalists. It's the same one he told Scene. And it goes like this:. Miller was doing agricultural marketing nationwide in the early aughts.
By his own estimate, his livestock-farming clients numbered 5, One of them was a divorced woman who opened up to Miller, one day, about how meeting someone new was going to be a massive headache. She lived in the middle of nowhere, and was busy on her farm all day, every day. How was she supposed to find love?
While Miller tried to soothe her — "She was such a nice person! She lived in a small town. She knew everyone from church. And she just wasn't compatible with them. She said she was going to try online dating. The woman responded with frustration: "These city boys don't have a clue," she said, a phrase which Miller later co-opted and modified for the site's memorable tagline, "City folks just don't get it.
First of all, there's no Starbucks anywhere near me. Second of all, I go to bed at eight. I've got to be up at to take care of the animals. And it piqued his interest. He assumed there was a dating site for everyone and assured his client that he'd find her an appropriate one. But extensive Googling yielded no helpful results.
When he stumbled on dating ads that seemed more specifically tailored to certain demographics online dating for dentists! And so he started asking his other clients similar questions — Are you married? How'd you meet your spouse? Married farmers were by and large from small rural communities and hitched to their high school sweethearts. A small minority had met their partners at agriculture school.
On-brand indeed, Jerry Miller moved to Cleveland for love. But he's not, nor has he ever been, a farmer himself. He did grow up in exurban Cincinnati, near both Indiana and Kentucky, in a house built by his father next to a dairy farm and a horse farm. You could be in a dentist's chair and an alarm would go off, and the dentist would say, 'I'll be right back! Jerry Miller believes in fate, and he interprets online dating not as an insult to or abrogation of fate, but merely as another platform upon which fate can work its magic.
He acknowledged that "meeting online" may once have been disparaged as a less authentic or less romantic relationship origin story, but he said he thinks those days are gone. That said, Miller did not hesitate to express revulsion for newer trends in online dating, especially those sites and apps that facilitate hookups based on split-second physical attraction as opposed to those, like his, that are aimed at long-term companionship.
People have gotten to the point where they look at someone's photo for one second and make a decision. They go, 'No. Oh, she's hot! Swipe to the right! In fact, Miller said, CurvesConnect was conceived, in part, as an antidote to the judging-books-by-covers extreme that Tinder represents. He said that Hollywood has brainwashed all of us into thinking that beauty for women means being leggy and anorexic, but that most people don't look anything like what Hollywood says we're supposed to.
For men, he says the site is for people with a few extra "pounds. Miller said he was surprised that for several years on FarmersOnly, the ratio actually skewed female, something like He'd assumed that the site would attract far more males than females. It's worth noting here that, in terms of modern graphic design on the internet, both sites are severely wanting. CurvesConnect's new commercials , part of the marketing push, amplify Miller's anti-Hollywood message. In them, a woman standing behind a cardboard image of her body addresses the camera.
farmer to get a date on queeniesnailsandspa.co.nz, setting up a cutaway gag of meeting his date who lives in a horse trailer. As other female bar patrons sing the jingle. I don't care how many marriages that eHarmony guy says they produce, or how catchy that queeniesnailsandspa.co.nz jingle is. If I don't settle when it comes to my work.
Please purchase a subscription to read our premium content. If you have a subscription, please log in or sign up for an account on our website to continue. Please log in, or sign up for a new account to continue reading. Dan Nurnberg and Becky Jeppsen will marry in August.
It just seemed too obvious, I guess. But if you want to embrace life, really embrace it, you should pause every now and again and acknowledge true genius when you see it.
SingleRoots Team. All of those online dating sites and apps listed, but you totally sang the FarmersOnly.
You don't have to be lonely
By using iFunny you agree to our Privacy policy. We and our partners operate globally and use cookies, including for analytics. App Store. Google Play. Thanks Maxx for getting that stuck in my fucking head now fml.
Niche Dating Sites That Really Are a Thing
By Joshua Gardner. Hipsters have OKCupid, the devout have ChristianMingle and country folks can now seek out love on the oddly named but percent real FarmersOnly. The free dating site boasts an impressive ,plus users nationwide and has a wildly popular commercial that has Americans from Biloxi to Bismark spewing the slogan 'City folks just don't get it' every day. To help spark that rural romance, the Miller started FarmersOnly. Since then, the site he created for 'farmers, ranchers and country folks' has grown by leaps and bounds. In fact, there have been hundreds of marriages since FarmersOnly. One strange selling point of FarmersOnly is its decidedly non-traditional commercial. Targeted messaging: FarmersOnly. And if you don't see why, well, you 'just don't get it'. The camera pans to forlorn Jill, who paces through the rows of crops she's worked so hard to cull from the earth at the expense of her love life.
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In , a new niche dating site sprung up. If you wanted to find a new job, would you rather search in Forks, WA or Seattle?
Farmersonly.com Jingle
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“City Folks Just Don’t Get It”: Farmersonly.com
Dating a farmer is seriously. Simply inquire Chamber pot Miller, founder of FarmersOnly. Yet Miller is actually delighted when folks stumble on his fantastically silly commercials for the site. Nowadays, he may shake off the famous personalities that have delicately poked fun at the site and its advertising campaigns from Ellen Degeneres to Carrie Undergrowth to Carmelo Anthony. Miller, that works in farming advertising, understood to start the dating service when he maintained meeting alone farmers through his job. Living in a rural area where the closest neighbor is actually kilometers away and every person understands one another does not leave a bunch of dating possibilities. Suburban sprawl has erased a ton of small farms near city facilities, Miller reveals, leaving fewer farms as well as farmers in the US. It is actually likewise the country way of life. Some of the original farmers who inspired Miller to begin the site told him she attempted normal on-line dating, however when prospective suitors would invite her to coffee at 9pm, she will have to detail that she needed to have to head to bed around that time so she might be up early to nourish the creatures, and also the prospective partnerships would fizzle before they began. A rancher Miller knew mosted likely to a single people party at the closest city as well as when he informed females he was a ranchman, they took a look at him in confusion.
